For Santé Studios, a modern streetwear brand built for a young, style-driven audience, we produced visual content for their latest winter collection, designed to capture the effortless energy of après-ski culture.
The goal was clear: translate the collection’s lifestyle into strong, contemporary visuals that feel authentic, bold, and ready for social-first distribution. In close collaboration with photographer Javier Jiménez, we created a cohesive visual world that blends fashion, attitude, and atmosphere.
Scope of work
Concept & Creative Direction
Defined a visual approach centered around the après-ski lifestyle. Combining modern streetwear with winter aesthetics and youthful confidence. The concept was tailored to feel aspirational while remaining grounded and wearable.
Production
In a focused one-day shoot, we captured the entire winter collection through dynamic video sequences and a complete lookbook photo set. The tight production setup allowed for efficiency without compromising on quality or creative depth. Lukas Messing handled all video production, crafting engaging motion content designed for social platforms and paid advertising. Javier led the photography, delivering a comprehensive image library ready for lookbooks, campaigns, and digital use. Together, the visuals form a consistent and recognizable brand presence.
Deliverables
The production resulted in a versatile content package designed for both brand presence and performance. This included a complete winter lookbook image library, a series of high-quality social video assets, and multiple short-form formats optimized for organic and paid distribution. All deliverables were structured to ensure consistency across platforms while giving Santé Studios the flexibility to scale the content across campaigns, social media, and digital advertising.
Post-Production
Delivered a 1-minute campaign film, teaser video, and social media assets, alongside an extensive image library optimized for multi-platform use. Unified grading and tonal balance across all deliverables enhanced the campaign’s refined, atmospheric feel.
The result
A full visual package for Santé Studios’ winter collection, including a complete lookbook, high-impact social content, and performance-ready assets for paid campaigns. The final deliverables position the brand confidently within the modern streetwear space while clearly communicating the après-ski lifestyle at the core of the collection.
