Invited by Rituals’ influencer marketing team to develop a premium “morning routine” video for their Homme line, I managed the full creative production from initial concept through delivery. We decided to create a narrative that moves from a boutique hotel-suite routine into a dynamic day in the city.
Scope of Work
Concept Development & Storyboarding:
Designed a narrative arc that transitions from a boutique hotel-suite routine into a day in the city, reinforcing the Rituals Homme lifestyle.
Planning & Location Scouting:
Detailed shot planning and location scouting
Production Management:
On-set direction and full technical oversight (camera, lighting) to achieve a natural yet cinematic aesthetic.
Post-Production:
Editing and color grading as well as integrating sound design and slow-motion product highlights.
Delivery & Publishing:
Coordinated with Rituals to deliver high-resolution files on the talent’s social media
The Result
High-Quality branded video asset aligns with the Rituals Homme aesthetic
Positive client feedback on visual quality, storytelling, and ease of workflow
Positive client feedback on visual quality, storytelling, and ease of workflow