For Losyana’s latest collection, The Noble Season, we were entrusted with creating a cinematic campaign that embodies the brand’s modern elegance and emotional depth. The project unfolded across three days of production, shaped by a strong narrative concept, meticulous scheduling, and thoughtful location scouting to ensure every look was captured with purpose.
In close collaboration with photographer Michel Böhmler, we developed a cohesive visual direction that balanced fashion refinement with storytelling. Together, we produced a full suite of content — merging still and motion to form one seamless visual identity.
Scope of work
Concept & Pre-Production
Defined the creative direction and storytelling structure around Vienna’s timeless charm. Managed location scouting, scheduling, and styling logistics to ensure each look and scene aligned with the campaign narrative.
Video Production
Directed and filmed all motion content with a cinematic, detail-driven approach, balancing energy and composure to reflect the sophistication of The Noble Season.
Collaborative Production
Worked closely with Michel Böhmler to achieve a cohesive aesthetic between film and photography, ensuring both mediums spoke the same visual language.
Post-Production
Delivered a 1-minute campaign film, teaser video, and social media assets, alongside an extensive image library optimized for multi-platform use. Unified grading and tonal balance across all deliverables enhanced the campaign’s refined, atmospheric feel.
The result
A visually immersive campaign that strengthened Losyana’s brand presence through emotion, rhythm, and refined storytelling. The collaboration resulted in a body of work that feels modern, intentional, and deeply connected to the brand’s identity.
