For Lodenfrey, the established Munich fashion house, we developed a campaign centred on the brand's vacation essentials. Light, summery looks with an elegant edge. In collaboration with model Claudio Breitscheidel, the goal was to capture the feeling of a Mediterranean day and translate it into content for in store screens, online shop, and social platforms.
The full project was shot in a single production day near Barcelona, pairing an efficient schedule with a clear creative vision.
SCOPE OF WORK
Concept & Pre-Production
Defined the creative direction around a Mediterranean day, where the same wardrobe moves naturally from morning at the beach into a relaxed afternoon. Planning and shot prioritisation kept the airy, elegant character of the looks at the centre of every frame.
Production
Directed and executed the full shoot within a condensed one day window, capturing both photography and video content. The relaxed on set dynamic with Claudio and Harun Heinemann, who assisted and took care of the lighting, translated into authentic, lived in imagery.
Post-Production & Delivery
Handled editing, grading, and finishing in house with a warm, sun led tonal palette across all assets. Delivered a curated selection of up to 20 images, one horizontal web video, and one social format edit, all cut from the same footage base.
THE RESULT
A cohesive campaign that brought Lodenfrey's vacation essentials to life through light, elegance, and atmosphere. The horizontal video ran on in store digital screens, the social edit launched across social media, and a selection of images found their place in the brand's online shop.
