For CUPRA, we developed a lifestyle campaign built around the CUPRA Terramar and the idea of using it as a gateway to the outdoors. The concept positions the car not as a product on display, but as a companion. The vehicle that gets you out into nature, off the beaten path, and into moments worth remembering.
We spent several days in the Austrian mountains, following a route of hikes and exploration with the Terramar at the centre of every chapter.
SCOPE OF WORK
Concept & Pre-Production
Shaped the creative direction around outdoor lifestyle and a sense of escape. Location scouting was prepared in advance using map research to define the key spots and the overall route.
Production
Filmed across several days in the mountains, capturing the car within real outdoor scenarios. Since weather and conditions on location rarely match the plan, we stayed flexible, adapting quickly and working with whatever light and landscape the day offered.
Post-Production & Delivery
Handled editing, grading, and finishing with a premium visual style, carried by a nostalgic undertone and abstract, artistic touches. The pacing and tonal treatment give the footage a refined, cinematic feel rather than a typical social clip.
THE RESULT
A social first campaign that presents the CUPRA Terramar as the ideal partner for getting outside and making memories in nature. The final assets carry a premium, atmospheric mood that elevates the collaboration into a proper branded production.
