For Chador’s winter campaign Dear Me, we developed a visual narrative centred around self-care, reflection, and emotional presence during the colder season. The campaign explores the idea that winter is not only about enduring the cold but about slowing down, taking time to look inward, reconnect, and allow space for healing. This concept became the foundation for both the visual language and the storytelling approach.
Scope of Work
Concept & Narrative Development
We translated the campaign message into a subtle storyline that felt intimate and honest. The narrative focused on moments of stillness, journaling, and solitude - visually expressing the emotional depth behind the Dear Me theme while keeping the brand’s aesthetic at the forefront.
Production
Within a focused one-day shoot, we captured the full campaign across video and photography. This included the main campaign film, multiple short-form social videos, and a complete lookbook shoot, showcasing the collection in real-life settings that reinforced warmth, comfort, and self-connection.
Post-Production & Delivery
Given the tight timeline, post-production was handled with precision and efficiency. All assets were edited, refined, and delivered within one week, ensuring the campaign was ready for launch without compromise in quality.
The Result
A cohesive winter campaign consisting of a cinematic hero video, five short-form social assets, and a complete lookbook image library. The timely delivery played a key role in launching Dear Me successfully, giving Chador a strong, emotionally resonant visual presence across all channels.
