For Brax Jeans, we developed a social-first commercial designed to showcase two key outfits through storytelling rather than a classic product presentation. In collaboration with fashion influencers Roberto Silvestri and Janina Pfau, the goal was to integrate the looks naturally into a short narrative allowing the outfits to feel worn, lived-in, and authentic.
Scope of Work
Concept & Pre-Production
We shaped a concise narrative that placed the outfits at the center without overtly presenting them. The focus was on movement, interaction, and everyday moments, ensuring the styling felt organic while maintaining Brax’s refined, modern identity.
Production
The shoot was executed efficiently, capturing both hero scenes and versatile moments for social use. Working closely with the talents, we created a relaxed on-set dynamic that translated into natural performances and a believable visual flow.
Post-Production & Delivery
Editing and finishing were handled in-house with a clean, contemporary look tailored for social platforms. All deliverables were finalized and delivered within the following days, enabling Brax to move quickly into publishing and promotion.
The Result
A polished social commercial that presents Brax Jeans through storytelling rather than demonstration. Supported by high-quality, platform-ready assets that highlight the outfits with subtlety, clarity, and style.
